Check Me Out
As a PR professional, it is important to me to be adept in my writing and research skills as well as my social media skills. Below, see my writing samples, the reels I create for a WJPZ radio show and some of my content creation for organizations.
Writing Samples
Press Release
Created as an assignment for the course Content Optimization for PR Writing, this press release was created for a mock collaboration between Patagonia and the National Parks Conservation Association. The goal was to craft a clear and concise press release to garner media placement.
Feature Story
This profile features a teenage bassist who had the opportunity to open for an artist at a Pre-Lalapalooza concert. Written in proper AP style news writing, this story highlights interview skills and human-interest as a publicity technique.
Click the image to open the document
Fact Sheet
Created as an assignment for the course Writing for PR: Media and Message, this fact sheet was created for a fictional client of Ben & Jerry’s. It’s designed to provide quick and succinct facts for media outlets and reporters about the company.
Research Project
Completed for a public relations research course, this project involved completing both quantitative and qualitative research through focus groups, surveys and a content analysis to study how Kamala Harris’ social media campaign influenced the voting behaviors of Generation Z in the 2024 presidential election.
Media Briefing
Created as an assignment for the course Writing for PR: Media and Message, this media briefing document was designed for a fictional Ben & Jerry’s interview with Vogue’s Now Serving video series. The briefing provides details to prepare the recipient for the interview and ensure consistency with brand image.
Social Media
Z89 Radio Reel
Z89 Radio Reel
Interview TikTok
@cusezeta Meet the Zibs: Autocomplete Interview Edition
♬ Background Instrumental - Upbeat Instrumental Music
Z89 Radio Reel
Mini-mic TikTok
@cusezeta Our zibs are always talking about Zeta!! 🌹🫶
♬ original sound - Zeta Phi Eta Cuse
Mini-mic TikTok
@newhousemnd For Valentine’s Day, we walked around Newhouse asking students why they love MND. Happy Valentine’s Day from Newhouse MND! #newhousemnd #newhousesu #newhousesu ♬ The Luxury Lounge - Cassiopeia