Check Me Out

As a PR professional, it is important to me to be adept in my writing and research skills as well as my social media skills. Below, see my writing samples, the reels I create for a WJPZ radio show and some of my content creation for organizations.

Writing Samples

Content Strategy

Created with my account at a student-run boutique public relations firm, this content strategy document outlines the proposed content strategy for the client, including content ideas, key words and KPIs. The strategy was based on previous research the team conducted, including audience topline messaging and social media platform analyses.

Social Media Campaign Analysis

Completed as an assignment for a social media course, paper is a critical analysis of the ALS Ice Bucket Challenge Social Media Campaign. It goes over the primary objectives of the campaign, the social media strategy utilized and the effect of those strategies on the impact of the campaign.

Platform Analysis

Created with my account at a student-run boutique public relations firm, this social media platform analysis gives a comprehensive overview of the client’s current social media accounts as well as opportunities for growth across several additional social media platforms.

Feature Story

This profile features a teenage bassist who had the opportunity to open for an artist at a Pre-Lalapalooza concert. Written in proper AP style news writing, this story highlights interview skills and human-interest as a publicity technique.

Click the image to open the document

Fact Sheet

Created as an assignment for the course Writing for PR: Media and Message, this fact sheet was created for a fictional client of Ben & Jerry’s. It’s designed to provide quick and succinct facts for media outlets and reporters about the company.

Research Project

Completed for a public relations research course, this project involved completing both quantitative and qualitative research through focus groups, surveys and a content analysis to study how Kamala Harris’ social media campaign influenced the voting behaviors of Generation Z in the 2024 presidential election.

Press Release

Created as an assignment for the course Content Optimization for PR Writing, this press release was created for a mock collaboration between Patagonia and the National Parks Conservation Association. The goal was to craft a clear and concise press release to garner media placement.

Media Briefing

Created as an assignment for the course Writing for PR: Media and Message, this media briefing document was designed for a fictional Ben & Jerry’s interview with Vogue’s Now Serving video series. The briefing provides details to prepare the recipient for the interview and ensure consistency with brand image.

Social Media

Z89 Radio Reel

Z89 Radio Reel

Interview TikTok

@cusezeta

Meet the Zibs: Autocomplete Interview Edition

♬ Background Instrumental - Upbeat Instrumental Music

Z89 Radio Reel

Mini-mic TikTok

@cusezeta

Our zibs are always talking about Zeta!! 🌹🫶

♬ original sound - Zeta Phi Eta Cuse

Mini-mic TikTok